Quick Answer: What is Marketing Collateral?
“Direct Takeaway: Marketing collateral includes all printed and physical brand assets used to support sales—including business cards, promotional flyers, presentation pitch decks, packaging boxes, banners, and branded stationery.”
Critical Rules for Flawless Print Production
- 1CMYK vs. RGB: Digital monitors display RGB (light). Commercial printers use CMYK (ink). Always convert artwork to CMYK color profiles before sending to press to avoid dull, unexpected color shifts.
- 2Resolution (300 DPI Rule): Digital assets look crisp at 72 DPI on screens, but physical printing requires a minimum of 300 DPI at 100% scale to prevent pixelation.
- 3Bleed & Safe Margins: Always include a 3mm bleed beyond the cut line and keep text at least 5mm inside the trim zone so industrial cutting machines never trim critical copy.
For custom collateral, pitch deck design, and brand merchandise, explore my Graphic Design Services in Delhi.
Frequently Asked Questions
Can Figma be used for print collateral design?
While Figma is exceptional for layouts and visual concepts, final print-ready files requiring custom spot colors and vector die-cuts should be exported through Adobe Illustrator for optimal press compatibility.
